What are the factors in implementing successful cross-border e-commerce

1 Introduction

In this dissertation, the author will evaluate and analyze the factors that are responsible for the success of e-commerce across the borders. This project will be helpful for the MSc PM because it will allow studying a specific industry across the border. This topic has selected because it will help to understand the behavior and factor affecting e-commerce at the international level that is relevant to the MSc project management as a researcher will be able to understand the behavior of e-commerce industry.

Cross-border e-commerce has been defined in the term of International business style as e-tailing was established. The Cross-border e-commerce is a well-growing sector of the current era in the context of trading and mutual business ventures. It has been established that most of the concerned behavioral constraints in business paradigms are used to concrete the standards by the approach of e-commerce (Kejing & Huang, 2015).

1.1 Background

In the systematic approaches to the developmental strategies for cross-border e-commerce, the concept of advantageous policy has been considered in this context. The cultural and social implications about the business concerns in this light are blooming globally and most of the trends in the International market are subjected to this conditional flow. The major success factor in the e-commerce is the low cost and less price effectiveness that play a significant role in its increasing demand among consumers and customers who are attention seekers in the International Cross-border e-commerce companies as Amazon and Ali Baba incorporation etc. The easy accessibility through technology has been converging the challenges of cross-border business orders (Huo, et al., 2017)

Value of global e-commerce has reached $ 1.7 trillion in 2015 that has 1.5 times faster in comparison to last years. Use of country-specific websites/products, use of easy payment methods, development in international logistic structure and return policies at e-commerce websites are factors behind the success or development of e-commerce across the borders (Shi, 2016).

1.2 Research Objectives

  • To analyze the impact of the country-specific website and return policy on the behavior of customers
  • To evaluate the role of easy payment policies
  • To understand the value or challenges in global logistics

1.3 Research Question

  • What are the factors in implementing successful cross-border e-commerce?

2 Literature Review

Ding et al., 2017; reviewed the issues of current concerns in the International e-commerce frameworks under the conventions of Cross-border e-commerce to reflect the issues that are hindering the success of e-commerce across the borders.

 The authors critically reviewed that the extents of advanced technology norms are the conventions to include the situation of developmental strategies in the identification of cultural considerations. Authors highlight the issue of long distances under the logistics is the element that is more effectively play its role in the hindrance of successful e-commerce across the borders (Wanxin, et al., 2016).

Giuffrida, et al. (2015) addressed the traditional issues that are playing role in the facilitation of upgradation of trades under the implementation of policies by national consensus. It has been exhibited in this study that focuses on the ecological model in the context of cross-border e-commerce has been well addressed in the structural aspects of e-commerce. It has been established that terminal markets are very congested under the subject and most of the policies are not substantially integrated into this aspect. Authors suggested it is necessary to develop training among young experts to explore the ideas in the integration of cross-border e-commerce (Giuffrida, et al., 2015).

Zhang et al., (2015) exhibited the success rate performances of DeLone and McLean’ e-commerce model by using the approach of fuzzy analytic methodology. The authors evaluated the models through the comparative analysis of validity and evaluation methods to reflect the e-commerce traditional approaches. The business communities are aggressively continuing the growth of cross-border significances in critical success factors. The effects of organizational flows are highly extensively marked in this study. The conventional approaches to the modeling of online shopping and exchange services are the structural integral parts of cross-border e-commerce establishing factors (Kejing & Huang, 2015).

3 Research Methodology

3.1 Research Design

Research type: This research paper will use the quantitative design will be targeted by considering the data of two renowned companies for e-commerce across the borders as Amazon and Alibaba. The close-ended questionnaire will be used with the users or consumers of these online markets and interviews will be organized from the web managers of these sites to attain the goal of study as mentioned in research question. The questionnaire will be distributed through e-mail and it will be conducted online.  

Data source: primary data

Relevant to this study is relevant to the case study of the industry of e-commerce across the border

WHY APPROPRIATE?: This research approach is appropriate for the studies of MSc project management because studies will cover the perspectives, growth, and challenges of whole e-commerce industry that will help the student to understand this industry well.

3.2 Statistical Analysis

ANALYTICAL FRAMES: The structural support inventions are highly justified in the statistical measures by applying the SPSS value streams to the quantitative data.

          Structure of Thesis and Timelines

Data Collection20-04-2018

Anticipated findings

                This dissertation will add valuable knowledge with regard to working of e-commerce across the border. This paper will be helpful to evaluate the success factor behind e-commerce and researcher will be able to understand the factors at international level.

4 Conclusion

It has assumed that trend of e-commerce is increasing among people due to technological development that is effective for the international e-commerce organizations. There are some factors that are still addressable in the limitation of successful cross-border e-commerce as cultural implications, consumer behavioral constraints, laws and regulations about the product and marketing issues the area of logistics and mode of payments are the key factors that are playing a role as obstacles in this concern. Among these factors, the most highlighted issues that are being considered by the Government are the issue of logistics due to long distances of transportation that are more addressed in the context of shipping and services.


Giuffrida, M., Mangiaracina, R., Perego, A. & Tumino, A., 2015. Cross-border B2C e-commerce to Greater China and the role of logistics: a literature review. International Journal of Physical Distribution & Logistics Management, Volume 2, pp. 772-795.

Huo, D., Jiazhen, F., Juliana, C. & Kucht, 2017. “THE DEVELOPMENT OF CROSS-BORDER E-COMMERCE.”.

Kejing, Z. & Huang, L., 2015. Research on Cross-border E-commerce platform selection in China small & medium-sized enterprises. s.l., IEEE, pp. 182-185.

Shi, D., 2016. Cross-border e-commerce helps SMEs reach global markets. In International Trade Forum, 1(1), p. 16.

Wanxin, X., Li, D. & Pei, Y., 2016. The Development and Current of Cross-border E-commerce. Development commerce, p. 1.