Analysis of csr implementation for china’s food safety issues : Research Proposal

1  Introduction

Food safety is a growing concern in China. According to Bai et al., (2007), implementation of food safety regulations at voluntary level can resolve food issues and contemporary safety dilemma. Corporate Social Responsibility (CSR) has the potential to improve food-related issues by managing risks from perspectives of corporate’s responsibility. Therefore, a linkage of food safety and CSR objectives by firms can overcome China’s food safety issues.

The objective of this research is to analyze the impact of CSR implementation by firms to improve food safety issues in China.

Research Question: “Will implementation of CSR practices in the context of food safety may result in overcoming the issue of food safety in China?”   

2  Literature Review

The rapid development of population and economy in China in recent years validates that China’s food industry has grown as average growth rate of 13% from 1980- 2005 has grown to 25.2% after 2005 till now (Zhang, Gao, and Morse, 2015). Be that as it may, alongside this ‘fast’ improvement there has been some problems and issues with Food Safety. The safety issues of food first rose in China as an exchange issue in the early years of the 21st century, however, has now turned into a vital local issue (Wang et al, 2008).

Food safety has turned into a noteworthy concern in domestic nourishment markets since 2003 due to a series of genuine food safety-related occurrences. In 2008, just before the Olympic Games in Beijing, six children died and 300,000 were left sick in the wake of infant formula consumption contaminated with the “industrial chemical melamine” (Chen, 2009). In April 2011, police in the north-eastern city of Shenyang seized 40 tons of spoiled bean-grows. The vegetable had been treated with sodium nitrite and urea, and additionally anti-infection agents and a plant hormone called “benzyl adenine”. The chemicals were utilized to influence them to become quicker and look ‘shinier’ in advertise slows down. (Please change this sentence)  Clenbuterol, known as ‘slender meat powder’, can quicken fat consuming and muscle development, making it an appealing food added substance, sports execution enhancer, and thinning drug, however, overdoses can cause disease and, in uncommon cases, demise (Zhang, Gao, and Morse, 2015). (Please make more sense out of this paragraph)

With solid buyer interest for safe nourishment and the bearing of government enactment sustenance organizations will no uncertainty invest more energy to guarantee their item is sheltered, yet in such a vast, geologically spread and different nourishment delivering and handling industry as that of China, and given the way that there are still insufficiencies of the present sustenance security framework as talked about above, it is still, as it were, up to the organizations regarding how far they need to go in creating safe nourishment. This is the place the idea CSR could assume a noteworthy part as confirmed by Kong (2012). Be that as it may, this linkage amongst CSR and sustenance security in China has gotten amazingly little consideration. (Wrong sentences, needs to be changed completely)

CSR perceives that corporate development and benefit are vital, however, it additionally requires a firm to seek after societal objectives, for instance, natural assurance, social equity, and value (Wilson, 2003; Bazin, 2009).

CSR stresses that each firm ought not simply to adhere to the bearing they get from enactment, as vital as that seems to be, yet additionally take activities all alone to accept their social obligations. Given the huge number of organizations included, any answer for the across the board food safety emergency in China needs to rest in any event to some degree upon CSR. Just a socially capable firm might assume full liability for the security of their item (Bazin, 2009).

Rewrite in simpler words.

2.1  Research Gap

The study highlights that there is a need for analyzing food safety by firms to rescues such issues and reduce food risk in future. This study will analyze the reasons for food safety issues, corporate’s attitude towards it and how CSR initiative may improve the situation.  REWRITE THIS.

3  Methodology

This research aims to identify the food safety issues and relation of CSR practices. The research is explanatory in nature and therefore, a quantitative framework of methods of research are suitable for data collection, analysis and answering the research question.

3.1  Research Methods

Research methodology is a collection of several steps to collect the data for research according to nature of the study (Greener, 2008). The study is explanatory in nature i.e. it will focus on explaining the reasons for food safety issues, highlight support to risk management in food safety and role of firms in food risk management through CSR practices. The research will explain the regulation of CSR practices in firms for food safety improvement and its link to overcoming food safety issues.   

3.2  Research Philosophy

The research follows the philosophy of positivism i.e. providing in-depth understanding of context, deterministic view, validation and research objectivity and treating people as social products. With this nature and philosophy, the research will collect quantitative data (Hair et al., 2015). 

3.3  Data Collection and Sampling

The study uses primary and secondary data. Primary data is the raw data i.e. collection of fresh data which went under analysis or only has one layer of analysis. The primary data is collected at the point of research  within a certain timeframe. Its analysis is limited to time, population size and event. Secondary data is analyzed and pre-processed data used for verification of primary data. It is not raw or new. It is information acquired from previous research, literature, theory, and books. The secondary data is just for reference to primary data analysis (Saunders, 2011).  

The sampling strategy for this research is a random sampling. The study will collect data from food manufacturing, processing, and marketing organizations. A sample size of 150 is appropriate for the study within the given timeframe. *MENTION TIME FRAME The survey will be used to collect data and the channel of data collection include personal visits and emails.

3.4  Ethics in Research

Ethics in research involves three main dimensions, data privacy, consent and true interpretation of results (Saunders, 2011). The study will ensure that during collection of data the researcher will not disclose any private or personal information of respondents to any third party. The researcher will collect data with informed consent and will provide overview, purpose and analysis of data to respondents and there will not be any misrepresentation or false interpretation of data.

3.5  Data Analysis

Data analysis section contains an analysis of primary data collected for the purpose of the study. This study collects data using survey i.e. quantitative data. The data analysis process for the study will be done using SPSS. The data analysis will include demographic analysis, variable analysis and other statistical techniques applicable to data.

4 Conclusion

The research will conclude on basis of data analysis and support literature. The aim of the research is to conclude the reasons for food safety and how CSR can influence companies to improve food regulation as per CSR objectives and standards. The role of food manufacturing, marketing, testing, and production or other relevant distribution companies can have great influence on improving food safety issues. The research will provide recommendations and implications for practice and theory. It will also recommend future research areas in the relevant domain.

5 Bibliography

Bai, L., Ma, C., Gong, S. and Yang, Y., 2007. Food safety assurance systems in China. Food control, 18(5), pp. 480-484.

Bazin, D., 2009. What exactly is corporate responsibility towards nature?: Ecological responsibility or management of nature?: A blue-disciplinary standpoint. Ecological Economics, 68(3), pp. 634-642.

Chen, J., 2009. A worldwide food safety concern in 2008–melamine-contaminated infant formula in China caused urinary tract stone in 290,000 children in China.

Greener, S., 2008. Business research methods. s.l.: BookBoon.

Hair Jr, J.F., Wolfinbarger, M., Money, A.H., Samuel, P. and Page, M.J., 2015. Essentials of business research methods. s.l.: Routledge.

Kong, D., 2012. Does corporate social responsibility matter in the food industry? Evidence from a natural experiment in China. Food Policy, 37(3), pp. 323-334.

Saunders, M., 2011. Research methods for business students, 5/e. s.l.: Pearson Education India.

Wang, Z., Mao, Y. and Gale, F., 2008. Chinese consumer demand for food safety attributes in milk products. Food policy, 33(1), pp. 27-36.

Wilson, M., 2003. Corporate sustainability: What is it and where does it come from. Ivey business journal, 67(6), pp. 1-5.

Zhang, D., Gao, Y. and Morse, S., 2015. Corporate social responsibility and food risk management in China; a management perspective. Food control, Volume 49, pp. 2-10.